| 释义 |
bcg matrix
释义
BCG矩阵：波士顿咨询公司（Boston Consulting Group）提出的一种产品组合管理工具，用于帮助企业分析其产品线和业务单位的市场表现，从而制定相应的战略。
例句
1·You've probably seen the traditional BCG matrix in a marketing textbook.
也许你已经在市场营销课本上读过这个经典的波士顿矩阵。
2·Third, using BCG matrix , SWOT and value chain theory to study the advantage in competition for GD Telecom, and discuss how to use this advantage to develop mobile communication service.
然后，运用BCG矩阵、SWOT及价值链等工具，详细分析了广东电信的竞争优势，并重点研究利用竞争优势拓展移动业务的策略。
3·The next is studying the interior and exterior environment of China Netcom and giving the view of products reunion systematically, and have set up G-PEST model, SWOT matrix , and BCG matrix .
对中国网通的内、外部环境和产品组合分别进行了深入系统的剖析，并建立了G - PEST模型、SWOT矩阵、BCG矩阵。
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